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An Epic commercial for Saigon Beer, the pride of Vietnam. The journey takes us through the modernisation of the Nation from its roots: the rice paddies of the Mekong Delta, the mountains of the North and their noble ethnic minorities & the beautiful  beaches and their valiant fishermen … to the modern world it is today.

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Client: Sabeco

Product: Saigon Beer

Agency: Lowe Vietnam

Production House: The CREATV Company

Post: CREATV Post